Chief Marketing Officer
Marla leads all aspects of Datavant’s marketing organization, including brand, content, partner, product, and demand generation. She was most recently Chief Customer Officer at Aetion where she led the organization’s efforts to scale and evolve its marketing and communication activities.
Prior to Aetion, she spent 13 years at IQVIA, leading the rebranding of the merged companies, IMS Health and Quintiles, into IQVIA, and also had business line leadership experience in commercial strategy and real-world evidence solutions in the U.S. and E.U.
Earlier in her career, Marla built deep client relationships at McKinsey and held marketing leadership roles at Pfizer.
She brings unparalleled knowledge of the complex dynamics of healthcare stakeholders, across life sciences, payers, providers, and the public sector.